Established in 1969, Natura is a Brazilian multinational in the cosmetics and personal care segment. Born from two passions – cosmetics and relationships – Natura believes that caring for people and the planet is the only way forward. Committed to using Brazilian biodiversity ingredients in its products, Natura not only focuses on conserving the Amazon Forest through its circular business model, but also on society through several different programs, including Instituto Natura, that supports, invests, and creates educational projects. Today, Natura is the leading beauty brand in Brazil and is part of the Natura &Co, a purpose-led group that brings together Natura, Avon, Aesop and The Body Shop. Natura was the first publicly traded company in the world to receive a B Corp certification in December 2014, underscoring its transparent and sustainable social, environmental and economic performance that lives on through its ongoing partnerships with Slow Factory and beyond.
#Bellababes, we’ve got ONE word for this mascara trend taking over the internet right now – ICONIC! Not only did the doll eye mascara begin trending when one of our favorite celeb it girls, Selena Gomez, took to Tik Tok to dish on how to achieve a flawless lower lash line with seemingly minimal effort. Like, did we need a reason to love her more?
While this must-try summer makeup trend originated, like so many others, on Tik Tok, it’s quickly spread among makeup enthusiasts and beyond!
How To Achieve the Doll Eye Mascara Look
Truthfully one of the easiest celebrity makeup trends to recreate, the Doll Eye Mascara effect can be achieved with 2 items from your makeup bag – Lash Luxe Mascara and a pair of slant tweezers. Start by combing your mascara wand through your top lashes to evenly coat and create a fluttery finish. Then, use your mascara wand to coat the slanted end of the tweezers. Using the mascara-coated tweezers, clamp a few lashes at time together along the lower lash line to create a doll-eyed effect. It’s THAT easy!