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In case you’ve missed them, Black- and woman-owned Briogeo is an up-and-coming haircare brand that’s sweeping through the ’net, TikTok, and everyone’s hair. Unlike most of their competitors, Briogeo targets customers by the texture of their hair rather than their ethnicity. In addition, their naturally-derived products are formulated without sulfates (linked to skin irritation), silicones (may dry and thin hair), phthalates (potentially toxic in high concentrations), parabens (banned in the European Union; binds to estrogen receptors), DEA (also a skin irritant) and artificial dyes.
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