Did Gwyneth always know that she had a professional rebrand in her future? Probably not. But in a way, goop came to her in her 30s as naturally as the urge to act did in her younger years. “I was always curious and asking questions, so why not make it official?” she says. “The idea of goop evolved and grew, and I along with it.” To celebrate her birthday today, we put together a (not entirely comprehensive) timeline of her five decades of forging her own path.
With Halloween, Friendsgiving and Christmas all barreling our way, there will be amazing sales for the next few months. Keep your eyes peeled; these brands are practically giving away their goodies!