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Feeling good in what you’re wearing has always been at the heart of miaou. That is how it all started. Designer Alexia Elkaim was on the hunt for a pair of pants that would serve as ”the perfect fit,” not just for her, but for her friends. The search was fruitless.

So, in 2016, Elkaim took things into her own hands, designing a one-off pair of denim pants, inspired by a favorite Parisian vintage find, and effectively creating what we now know as, miaou. These body-hugging jeans quickly catapulted miaou into the spotlight, captivating influencers and friends alike and starting Elkaim on a larger-than-life journey.

Still in search of ”the perfect fit,” miaou has expanded into extended sizing, with the hope that more people can feel that “perfect fit” moment and feel included in the global miaou community.

Founder Elkaim is providing a different approach to what it means to be a fashion brand. From bringing sustainability practices to the forefront of their mission, to creating with the empowering femme gaze in mind, Elkaim continues to push herself and miaou towards new frontiers, all with the ever-present “feel good” goal in mind.

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