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Being naked is the #1 most sustainable option. Reformation is # 2.


Reformation began by selling vintage clothing out of a small Los Angeles storefront in 2009. They quickly expanded into making their own stuff, with a focus on sustainability. Today, Reformation makes effortless silhouettes that celebrate the feminine figure and pioneer sustainable practices, focusing on people and progress each step of the way.


While Reformation clothes are more sustainable than most stuff out there, they also happen to be pretty cute. They make everything from low-impact materials, rescued deadstock fabrics, and repurposed vintage clothing. Every week, Reformation puts out new, limited edition collections. They start with small quantities of each product, and only make more if they know you want it, based on direct data and feedback. This keeps their production less wasteful, and exclusive, so no one at the party will be wearing the same dress as you.

Reformation also tracks all their clothing’s environmental impact through their internal lifecycle tool, RefScale. You find it on every product page and it tells you how much CO2, water and waste you save by shopping Ref compared to average clothes in the US.