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If I don’t feel comfortable in my underwear or if it doesn’t fit properly, I am not going to feel good in it, no matter how I look from the outside.Kim Kardashian
SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear and shapewear.
The idea for SKIMS came from Kardashian’s own struggle to find shapewear that fit her well and comfortably. “Having that perfect first layer gives me the confidence to wear outfits that I might not wear otherwise,” she says, “and freedom to experiment and try new things is what makes fashion so much fun.”
The brainchild of Kim Kardashian, a line of innovative and strategically designed shapewear, debuted—and immediately sold out—back in September 2018, breaking the internet in the process (the launch had to be pushed back by an hour when the SKIMS site crashed due to overwhelming traffic).
SKIMS is setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, their goal is to consistently innovate on the past and advance our industry for the future.