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Ursime is an international one-stop online shop for high-end, affordable, designable fashion lifestyles. Ursime mainly targets the US, Europe and Austrailia, along with other markets. Their philosophy is everyone can enjoy the beauty of fashion. Every woman is encouraged to empower herself with confidence, beauty and freedom.
The name of brand Ursime comes from a beautiful ancient tale from Yi nationality living around The Himalayas.
The well-told story narrates that Ursime, the pretty and kind daughter of a local tailor, hadn’t heard from her lover, Ahei, since he went to join the army. Ursime had been waiting for her beloved one to return. However, a local bully had eyes for her and tried to take her by force. Without giving up, Ursime united with villagers and finally defeated this bully, the son of her landlord, with her wisdom and courage. It is said that there is still a stone named Ursime. It is well believed that Ursime will wait for her lover until the end of time.
Ursime is the name of this brand to reflect the awakening of female consciousness represented by Ursime, in order to affirm female’s right to pursuit not only truth, goodness and beauty, but also liberty and happiness.