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Are you a woman of a certain age? Not a spring chicken anymore? It’s okay. Time gets the best of us every day. The free thinkers outside the box at Anthropologie have designed a lifestyle brand catered to creative, educated and affluent 30-45 year-old women. Can you believe it? No more having to choose between looking like a club rat or someone’s 85-year-old nana! Honestly, their clothes are so beautiful and unique anyone can wear them; my daughter LOVES them and she’s only 24.
Their customer is a creative-minded woman, who wants to look like herself, not the masses. She has a sense of adventure about what she wears and, although fashion is important to her, she is too busy enjoying life to be governed by the latest trends.
To her, Anthropologie is a portal of discovery—a brush with what could be. A place for her to lose—and find—herself.
Their product offering consists of women’s apparel and accessories, intimates, home furniture and décor, beauty and gifts.
Each caters to the lifestyle of the five Anthropologie muses:
:: soft & delicate
:: boho chic
:: easy cool
:: elegant classic
:: and modern sporty.