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Owned by the PRADA Group, Miu Miu came onto the fashion scene in 1993 (the year some of us graduated). By transforming fashion into a mental state and by utilizing change as the key element to build the world, Miu Miu achieves a characterful result boasting sensual as well as intellectual flair.
Miu Miu is a workshop of new design expressions that play with the kaleidoscopic nature of fashion, where experimentation is the expressive playground for spontaneous creativity.
An outpost for the most refined femininity, a tangible expression of the energy conveyed by women’s natural contradictions and provocative personalities to contemporary society.
Charming and unruly, the brand combines a naïf and sophisticatedly raw elegance with a maverick and carefree soul. The immediate and ever-evolving expressive language of Miu Miu narrates an individual and conscious femininity that allows room for boundless creativity.