The Beach People ☀️🏖

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Effortless essentials for the beach and home.

The Beach People designs effortless, luxurious and long-lasting essentials for the beach and home. Undeniably recognizable with a distinct aesthetic and timeless appeal, inspired by nostalgia for treasured memores under the sun and adventures gone by. Thoughtfully designed in their studio located in the Northern Rivers of Australia, their pieces will stand the test of time and be loved by the whole family for years to come.

Sustainable and versatile accessories, for the beach and home.

With a passion for versatile and sustainable seaside accessories, The Beach People label quickly evolved into Australia’s iconic beach brand, producing the beloved carry-all Beach Cart and the world’s best-selling picnic basket. Today you can also bring their beautiful coastal aesthetic into your home with the brand’s considered range of homewares, in the form of premium bath towels and exclusive scented candles.