GXVE Beauty

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GXVE is for that community of creative people who love makeup, who want to express themselves through makeup, share that with each other, and learn from each other.

Gwen Stefani

Inspired by Gwen Stefani’s iconic looks and decades of doing her own makeup backstage. GXVE IS WHERE PERFORMANCE MEETS PLAY. High-payoff, artistry-level formulas created for makeup lovers who want to express their creativity & individuality through makeup.

From sweat-proof brow pencils to waterproof eyeliner, their high-impact products give budge-proof color with major staying power—wearing comfortably wherever the day takes you.

GXVE is for finding the extraordinary in the everyday. For those who love to experiment, play, then wash it all off and start again. For those who aren’t afraid to turn up the volume.