Unhidden Beauty

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Beauty still has a long way to go to really serve diverse consumers with diverse needs. 

Imagine a world where everyone has equal access to content, information and products that are just right for them – whatever their age, gender, skin type, complexion, style, budget or skill level. That’s what Unhidden Beauty aims for – meeting people where they are with truly personalised beauty experiences. 

Custom eyeshadow products are their first step towards this vision.

Shop Unhidden Beauty’s range of 80+ eyeshadow shades – all 100% vegan, cruelty free and paraben free

How Do I Use This Revolutionary Brand?

1. Take a photo

Capture a memory or design a beautiful cover.

Discover Unhidden Beauty’s palatte collection with 100% vegan and cruelty-free shades.

2. Upload photo or design

Upload your image and give your palette a name.

Free shipping on Unhidden Beauty eyeshadow shades – all 100% vegan, cruelty free and paraben free

3. Add eyeshadow

Pick your shades and name them.

Create a customized eyeshadow palette with Unhidden Beauty!

4. Get the look

Use your palette to create gorgeous looks.

Whatcha think?

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