Hip Curve Online Sample Sale

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Hip Curve is a fashion boutique brand founded in 2018. It is also the passion project of the talented Bulgarian designer, Pepi Semerdzhieva, who wants to emphasise the modern woman’s femininity, while revealing her undeniable power. Based in London, the brand focuses on elegance, creativity, and impeccable quality with each collection.

The winner of the Entrepreneur of the Year category at the Bulgarian British Business Awards in 2019, designer Pepi combines her Bulgarian cultural heritage in the use of lace, taffeta, wool fleece and tartan, accompanied by fine embroidery – using an unorthodox combination of fabrics and materials to incorporate a fusion of creative ideas that’s a unique blend of British and Bulgarian culture.

A member of the British Fashion Council, Pepi’s comedy from her first solo show was also shown during Fashion Week and included in their official schedule.

Pepi Semerdzhieva has worked on designs for Mary Katrantzou, Roland Mouret, Osman and other leading fashion designers.

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