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Mass haircare is designed for “the masses” with a few narrow products intended for as many people as possible. Your results may vary, but your options stay the same.

Custom haircare is designed for the individual with products that are literally made different for everyone, continually improving and evolving with you over time.

We believe everyone deserves extraordinary care and that making things custom is the only way to give everyone their best individual results. That’s why Prose asks you a series of questions about your hair so they can make your hair care products specifically for YOU. Who else even does that?

An evolving process

Progress is built into every Prose formula. They routinely update their products with new ingredients and complexes developed by their R&D lab, and seasonally adjust your formulas to match the conditions in your ZIP code. You’re part of the process too and they’ll tweak your next order for even better results over time.