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Creating something that is universally beautiful, that is art.
Mr. Shu Uemura, the pioneer of the brand, fervently believed in the idea of holistic beauty. It was his belief that “hairdressing is never complete without beautiful make-up and beautiful make-up is never complete without beautiful skin.” Shu Uemura Art of Hair aims to promote holistic beauty through providing essential hair care and styling products with unique formulas & ingredients that are able to be blended into tailor-made perfection to compensate to each individual’s unique hair needs.
The ultimate in avant-garde luxury, Shu Uemura Art of Hair fuses unique natural ingredients with trailblazing science, and the experience of the world’s most inspired hairstylists, to offer women everywhere the absolute artistry of beautiful hair.
As an ultra-luxury niche brand, Shu Uemura Art of Hair is the chosen brand for the most high end hairdressers. The brand’s vision of refinement comes to life through the hands of true hair artists. Precision, perfection, and savoir faire define our idea of luxury: Shu Uemura hair artists create the perfect hair of today through an intimate, sensorial experience, reaffirming that true mastery is the art of making the exceptional appear simple and sleek.
For Shu Uemura Art of Hair, haircare is more than just haircare. Styling is more than just styling. It is a trendsetting approach, in which luxury and modernity join together in harmony. It is a twist and an element of surprise. It is a territory of exploration to further express one’s singularity, style, and beauty.