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It all started with a good mood. A consistent correlation between using beauty products with effective, non-irritating ingredients and feeling… happier.

Inspired by traditional Indian hair oiling and DIY products — and becoming increasingly frustrated with ingredients that can potentially trigger irritation — Squigs founder Nikita Charuza wanted to make a brand that created effective over-the-counter formulations that are still fun and enjoyable.

Knowing that it was possible to create more effective versions of our favorite products, Squigs re-created them to be free from fragrances and dyes. This is where the idea of “headcare” was born: a comprehensive approach to caring for the skin on your face and scalp, because both are equally important.

Double Shot Face Serum, $28

Formulated with hydrating superheroes like niacinamide, hyaluronic acid, squalane, and avocado oil and infused with extracts with ayurvedic properties, our Double Shot Face Serum is the ultimate pick-me-up for dry or dehydrated skin. In addition to delivering an instant burst of moisture*, it also has a plumping and calming effect to make your skin (and you) extra happy every time you use it. 

* Optional: Follow up with your favorite moisturizing cream or gel for even more hydration.

HOW: Shake well, then gently press a few drops into your face and neck. Bonus points for a little chest action, too.

WHEN: AM and/or PM after cleansing, or whenever you’re in the mood.

WHY: For soft, hydrated skin.

GOOD TO KNOW: After shaking and applying, you can place the bottle on a flat surface and watch the colors ~magically~ separate again. Never gets old.

Gooseberry Delight Hair Oil, $34

Squigs award-winning headcare treatment for strong, shiny hair and a healthy scalp. Derived from the gooseberry plant, amla oil has been used as a beauty treatment in Indian communities for centuries, but many modern formulations contain unnecessary fragrances and dyes that can potentially cause a dry, itchy, and irritated scalp. After years of testing, we finally formulated the amla hair oil of our dreams: effective, lightweight (a.k.a. not greasy and easy to wash out), and safe for sensitive skin.

HOW: Massage into your scalp and comb through, using as much as is needed to coat all of your hair (or until you feel adequately dewy).

WHEN: We recommend leaving it on overnight for the full experience, but if you’re in a rush (no sweat! We all are), leave it on for a few hours and then shampoo it out.

WHY: For super shiny hair and a happy scalp. 

GOOD TO KNOW: In addition to using as a treatment, you can also use a few drops on the fly to style your hair and smooth frizz.