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It all started with a good mood. A consistent correlation between using beauty products with effective, non-irritating ingredients and feeling… happier.

Inspired by traditional Indian hair oiling and DIY products — and becoming increasingly frustrated with ingredients that can potentially trigger irritation — Squigs founder Nikita Charuza wanted to make a brand that created effective over-the-counter formulations that are still fun and enjoyable.

Knowing that it was possible to create more effective versions of our favorite products, Squigs re-created them to be free from fragrances and dyes. This is where the idea of “headcare” was born: a comprehensive approach to caring for the skin on your face and scalp, because both are equally important.

Double Shot Face Serum

Formulated with hydrating superheroes like niacinamide, hyaluronic acid, squalane, and avocado oil and infused with extracts with ayurvedic properties, their Double Shot Face Serum is the ultimate pick-me-up for dry or dehydrated skin. In addition to delivering an instant burst of moisture*, it also has a plumping and calming effect to make your skin (and you) extra happy every time you use it. 

* Optional: Follow up with your favorite moisturizing cream or gel for even more hydration.

HOW: Shake well, then gently press a few drops into your face and neck. Bonus points for a little chest action, too.

WHEN: AM and/or PM after cleansing, or whenever you’re in the mood.

WHY: For soft, hydrated skin.

GOOD TO KNOW: After shaking and applying, you can place the bottle on a flat surface and watch the colors ~magically~ separate again. Never gets old.

Gooseberry Delight Hair Oil

Squigs award-winning headcare treatment for strong, shiny hair and a healthy scalp. Derived from the gooseberry plant, amla oil has been used as a beauty treatment in Indian communities for centuries, but many modern formulations contain unnecessary fragrances and dyes that can potentially cause a dry, itchy, and irritated scalp. After years of testing, we finally formulated the amla hair oil of our dreams: effective, lightweight (a.k.a. not greasy and easy to wash out), and safe for sensitive skin.

HOW: Massage into your scalp and comb through, using as much as is needed to coat all of your hair (or until you feel adequately dewy).

WHEN: We recommend leaving it on overnight for the full experience, but if you’re in a rush (no sweat! We all are), leave it on for a few hours and then shampoo it out.

WHY: For super shiny hair and a happy scalp. 

GOOD TO KNOW: In addition to using as a treatment, you can also use a few drops on the fly to style your hair and smooth frizz.