April & Alex

* I may earn money or products from the companies mentioned in this post. #sponsored #ads
* Please assume any codes provided are single use. One code per purchase. Codes must be entered at checkout so write them down!

April & Alex is a London-based contemporary womenswear brand owned by Award-winning Journalist and Creative Director Didi Akinyelure. The darling and iconic design of April & Alex has been featured in Vogue, Elle, Marie Claire, Harper’s Bazaar, Tatler, InStyle, and Cosmopolitan and has been favoured by celebrities and influencers such as Kelly Clarkson, Lucy Hale, Dawn Richard, Lyric Ross, Alex Scott, Nora Fatehi to name a few.

April & Alex uses high-quality, designer fabrics coming from the fashion industry’s overproduction, providing a second chance to premium fabrics coming from deadstock of prestigious brands.

April & Alex is a mission-driven, slow fashion brand. It produces in small quantities, with little or no waste, in a London-based low-volume studio. An all-black-owned brand, April & Alex believes diversity, equality, and fairness are of utmost importance to its DNA.

Growing up, Didi, a self-taught Designer was inspired by her grandmother who owned a tailoring business in Lagos, Nigeria, and by her mother who launched a Lagos-based ready-to-wear womenswear brand in the late 80s.

The April & Alex woman is powerful, independent, edgy, daringly innovative, creative, fearless, and bold. She is a true fashionista. She oozes confidence. She is not afraid to voice her opinion. She is not afraid to stand out from the crowd. 🥳

This sale runs from June 1st 2023 to June 5th 2023, and ships to addresses in Australia, Austria, Belgium, Canada, China, the Czech Republic, Denmark, Finland, France, Germany, Gibraltar, Hong Kong, Ireland, Israel, Italy, Japan, Macau, the Netherlands, New Zealand, Norway, Portugal, Russia, Saudi Arabia, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, the UAE, the UK, and the US.

Happy shopping 🛍