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Beauty with reason

Facetheory is on a mission to help everyone celebrate their individuality by redefining what beautiful means. They believe that self-love and self-acceptance is the key to happiness and they want to define this. They want everyone to feel beautiful in their own skin no matter what your age, gender identity, sexual orientation, race, cultural background, physical or mental ability, and perspective.

At Facetheory, nature meets science to transform skin for the better. They’re big fans of botanical extracts, especially where they add to the efficacy of the product. Lots of their formulas take a dual approach of carefully chosen botanicals, like green tea and chamomile, which are combined with high-performing actives like Retinol and Vitamin C. They don’t disavow science in their natural formulas – some of their ingredients like the raspberry succinate in Lipabalm are truly cutting-edge.

We believe in beauty

We empower our community

We celebrate authenticity

We lead with transparency to build trust