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In 2004, Shel Pink founded SPARITUAL inspired by clean beauty, spa culture and the art of self-care. They are a sustainable, vegan beauty brand based on the rituals of self-care. They believe slowing down to return home to yourself is the path to enlightenment.

Earthy. Fresh. Uplifts the Senses.

SPARITUAL is committed to creating clean, non-toxic products for the spa professional and the self-care activist. Their roots are firmly planted in the ancient and present healing traditions of the spa, the true source of self-care.

Sweet. Exotic. Awakens the Senses.

Their products and programs are designed to intentionally connect you to Slow Beauty Rituals to awaken relaxation, deliver nourishment and set in motion the return to a state of wholeness. They give you the best ingredients nature has to offer, and provide you with tangible and practical ways to help you slow down and live in accordance with the natural pace of your life.

Therapeutic. Comforting. Calms the Senses.

Slow Beauty is all about creating moments within each day, week, month, season and year to practice the kind of meaningful self-care and wellness that makes us glow. When practiced over time, these small rituals add up to manifest results – not only feeling healthier and more joyful, but in realizing true beauty and timeless aging. Slow beauty works because it’s a way of life and not a quick fix.

Restorative. Rejuvenating. Elevates the Senses.

SPARITUAL believes self-care is an art form like painting, poetry and dance. Master the art of your own self-care in a process of wholeness; a way to profoundly care for, deeply commune with and endlessly be inspired by the body as a work of art.

To be in awe and reverence of your body and live within it as your temple and most sacred place will transform your relationship with the world around you.