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This is my brand, people! This is all I put on my face ad I encourage the other women in my family to do so as well. And I came from Shiseido so I’m used to decadent skincare products. Tatcha raised my skincare game to a whole ’nother level, I kid you not.
Because skin affects and reflects your well-being, Tatcha believes that skincare can care for all aspects of our health: physical, mental, and even emotional. Their skincare formulas can be anchors of larger well-being rituals that touch the mind and engage the five senses for harmony from skin to soul.
Harmony from Skin to Soul
The skin is a wondrous organ that carries us through life. We’re conscious of how we depict and talk about skin, honoring its dynamism as an organ, without perpetuating unhealthy beauty standards. Tatcha has begun phasing out the use of “normal” as a skin type because it implies that the natural condition of skin is somehow abnormal. They are also phasing out “anti-aging,” as a term because aging is a gift, and their formulas are crafted to support healthy aging.
Tatcha is making an even deeper commitment to portray skin as it really is, celebrating skin at every age, in every shade of beautiful.