Recently, Mozzafiato joined forces with three brands in their goal to provide the most extensive collection of authentic Italian beauty. The new additions at are diverse, innovative, and represent today’s Italian beauty and grooming industry. Many of Italy’s homegrown brands are just now finding a new fan base in the US by joining the ranks of Mozzafiato, a retailer intent on positioning Italian brands the center of the U.S. market. Antica Barbieria Colla, Prato Botanico, and Olivella are three new additions to this ambitious effort, taking their place among such Italian icons as Borghese, Proraso, and Carthusia.
Antica Barbieria Colla is the most famous barber shop in Milan. It’s known for prestige, traditions and being widely recommended by its Italian and international clientele. Founded by Dino Colla in 1904, the barbershop is Italy’s top destination for those seeking hair, beard, and moustache treatments.
 Almond Oil Shaving Cream $68 |  Apricot Hull Aftershave $74 |  Jojoba Oil Beard Conditioner $39 |
Prato Botanico is a luxury, certified-organic skincare brand founded in 2020. The company is family-owned, and each product is carefully crafted in the Puglia Region of Italy. This spa-quality skincare line includes high-efficacy botanicals, which are harvested by local farmers and extracted with expert precision to preserve the purity and quality of each active ingredient.
 Renewing Eye Serum, Organic $84 |  Purifying Face Mask, Organic $79 |  Smoothing Day Cream, Organic $69 |
Olivella is the pioneer of combining olive oil with extraordinary skincare, and their purpose is to continuously explore the benefits linked to olive oil and its precious compounds – this is why they proudly call themselves “The Mediterranean Diet for Your Skin”. Each and every product developed within the brand is thoughtfully researched with this unique vision: “To create a sustainable line, that incorporates innovation & tradition, to give your skin a new brand with an ancient soul, that is purely olive oil based.”
 Contour Eye Cream $33 |  Counter Clock Hyaluronic Face Serum $74 |  Fragrance Free Face & Body Bar Soap $6 |
As these three brands join forces with the 20 other brands in the Mozzafiato collection, the retailer is working to sign and import several more Italian brands and will be scouting for others in Italyover the summer.
Happy shopping 🛍 