[The Ordinary] Let’s Talk Acids

Scratching your head over which Direct Acid
is right for you? Say no more – The Ordinary
has compiled a failsafe guide to walk you
through these commonly confused ingredients.

AHAs – Alpha Hydroxy Acids

What are they? Water-loving acids that exfoliate the outer
layer of the skin.
What do they target?
Uneven tone and textural irregularities.
How do they work?AHAs gently remove dead skin cells to help
visibly smooth and brighten the skin’s
appearance.

AHA Faves

Lactic Acid
5% + HA

Glycolic Acid 7%
Toning Solution

Mandelic Acid
10% + HA

BHAs – Beta Hydroxy Acids

What are they?
Oil-loving acids that work above and below the skin’s surface level, removing dead skin cells and excess oil.
What do they target?
Clogged pores and signs of congestion.
How do they work?
BHAs cut through excess oil and remove dead skin cells to help reduce signs of congestion.

BHA Faves

Salicylic Acid
2% Solution

Salicylic Acid 2%
Anhydrous Solution

Salicylic Acid
2% Masque

Explore the full range of Direct Acids and more of
your favorite formulations.