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They named the company Smudge because they wanted to conjure the often messy, the always unique, and the forever beauty of creating a personal spiritual wellness practice — based on their own personal experiences of doing it themselves. As messy as a dirt smudge, as one-of-a-kind as the mark of a fingerprint, and as healing, cleansing, and special as the rituals that bring renewed connection.
Be sure to use promo code HBDSMUDGE for 30% off site-wide!
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The Smudge Wellness approach to spiritual wellness is rooted in mindful self-compassion. There are three pillars to this approach:
- Practical magic — our healing products and tools meet at the intersection of pragmatic and mystical.
- Life is messy (and that’s okay!) — we embrace ourselves not despite our imperfections but because of them.
- Spiritual wellness is deeply personal and one-of-a-kind — the only practice that works is the one that works for you.
Pick your power…
Be sure to use promo code HBDSMUDGE for 30% off site-wide!

Smudge Wellness believes that wellness runs beyond skin deep and comes in lots of different forms. So rather than give you a one-size-fits-all prescription on how to live your best life, they instead search the world for out-of-this-world tools and rituals for helping you feel more connected to the power you have, and help give you the guidance to amplify it. Smudge is committed to shining a light on their customers and partners in all their unique energy, and to never, ever remain silent in the unending fight for racial and social equity.
Be sure to use promo code HBDSMUDGE for 30% off site-wide!